Archive · 13 Sep 2025
18-Carat Gold: A Smart Choice Amid Rising Gold Prices
Gold prices are going up, so people are looking for gold jewelry that's not too expensive.
18-carat gold is becoming popular because it's more affordable than pure gold, like the 24-carat kind.
It's made with 75% gold and other metals like copper and silver, which make it stronger and give it different colors.
This type of gold is great for daily wear and for jewelry with gems.
Plus, it's hallmarked to show it's real.
Many people, particularly younger ones, prefer it because it offers a good balance of style and value.
This also makes it ideal for gemstones.
18-carat gold is gaining popularity as a cost-effective alternative to 24-carat gold.
It consists of 75% gold, with the remainder being other metals for strength and color.
The added metals enhance durability, allowing for intricate designs.
Unlike 24-carat gold, it is suitable for everyday wear and gemstone settings.
Hallmarking ensures consumers of the gold's authenticity and purity.
- Who
- Consumers and jewelers
- What
- The increasing popularity of 18-carat gold.
- When
- The trend is rising, especially during the festive season.
- Where
- The jewelry market in India.
- Why
- 18-carat gold offers a balance of affordability, durability, and style.
- Gold Purity
- 18-carat gold contains 75% pure gold
- Other Metals
- Copper, silver, and zinc are added
- Benefits of Alloying
- Enhanced strength and durability, and varied colors
- Typical Use of 24-Carat Gold
- Investment in bars and coins
- Consumer Assurance
- Hallmarking by BIS ensures authenticity
- Target Audience
- Younger consumers and those seeking value