Archive · 1 Oct 2025
Ajay Devgn and Kajol Launch Devgn Cinex in Mumbai
Imagine you're going to the movies, but it's been changed!
Actor Ajay Devgn and his wife Kajol are launching a new movie theater brand called Devgn Cinex.
It was previously called NY Cinemas.
They celebrated the change during Durga Puja in Mumbai.
The new cinemas will have better screens, use cool tech like AI, and have apps to make everything easier.
They plan to open more theaters in big cities, especially in South India, making movies even more fun to watch!
Ajay Devgn and Kajol launched Devgn Cinex, formerly NY Cinemas, in Mumbai.
The launch took place during the North Bombay Durga Puja celebrations.
Devgn Cinex partnered with the Vishwa Samudra Group for nationwide expansion.
The brand aims to redefine cinema with modern digital technology and premium formats.
Expansion plans focus on metros and tier-1 cities, with an emphasis on South India.
- Who
- Ajay Devgn and Kajol launched Devgn Cinex.
- What
- Devgn Cinex, formerly NY Cinemas, was launched.
- When
- During the Maha Navami Durga Puja.
- Where
- North Bombay Sarbojanin Durga Puja in Mumbai.
- Why
- To rebrand NY Cinemas and redefine movie-going experience with premium theaters, digital technology, and expansion.
- New Brand
- Devgn Cinex
- Formerly
- NY Cinemas
- Launch Location
- North Bombay Durga Puja, Mumbai
- Founded By
- Ajay Devgn and Vishwa Samudra Group
- Focus
- Premium formats, digital tech, expansion
- Expansion Target
- Metros and tier-1 cities, especially South India