India-UK FTA to boost competition in alcobev market

The India-UK free trade agreement has cut import duties on British alcoholic beverages, making them cheaper to import.

This will make it harder for Indian liquor companies to compete, but it might also make them better.

Sameer Mahandru, the founder of IndoBevs, thinks this will push Indian companies to improve their products and understand their customers better.

Even though the industry is facing challenges like higher raw material costs and supply disruptions due to geopolitical issues, IndoBevs is still growing and plans to expand both locally and internationally.

They are also working on creating unique Indian alcohol brands and aim to go public in the next three years.