Archive · 28 Jan 2026
Secret Alchemist raises $3M for clean fragrances
Secret Alchemist is a company that makes clean and natural perfumes.
They just got $3 million from investors like Unilever to help them grow.
This money will be used to make new perfume formulas, hire more people, and open stores where people can try their products.
They want to make their perfumes available in more places, not just online.
They also plan to sell their perfumes in other countries like the UAE and Europe.
The perfumes are made with high-quality ingredients and are priced in the mid-premium range.
A famous actress, Samantha Ruth Prabhu, is also part of the company, which helps people trust their products.
The company believes that people in India are now using perfumes more often and for different occasions.
Secret Alchemist raised $3 million in seed funding led by Unilever Ventures.
The funds will be used for product development, team expansion, and marketing.
The company plans to build offline discovery-led experiences and expand distribution.
Secret Alchemist's perfumes are priced in the mid-premium segment, starting at ₹1,299.
The company aims to expand internationally to markets like the UAE and Europe.
- Who
- Secret Alchemist, a clean fragrance startup in India
- What
- Raised $3 million in seed funding for expansion and product innovation
- When
- Recent (specific date not mentioned)
- Where
- India, with plans for international expansion to UAE and Europe
- Why
- To strengthen product innovation, brand presence, and distribution across India
- Funding Amount
- $3 million
- Lead Investor
- Unilever Ventures
- Other Investors
- DSG Consumer Partners
- Core Alchemy Range Price
- ₹1,299
- Signature Line Price
- ₹2,999
- Celebrity Co-founder
- Samantha Ruth Prabhu
- Target Markets
- India, UAE, Europe