Archive · 28 Jan 2026

Secret Alchemist raises $3M for clean fragrances

Secret Alchemist raises $3M for clean fragrances

Secret Alchemist is a company that makes clean and natural perfumes.

They just got $3 million from investors like Unilever to help them grow.

This money will be used to make new perfume formulas, hire more people, and open stores where people can try their products.

They want to make their perfumes available in more places, not just online.

They also plan to sell their perfumes in other countries like the UAE and Europe.

The perfumes are made with high-quality ingredients and are priced in the mid-premium range.

A famous actress, Samantha Ruth Prabhu, is also part of the company, which helps people trust their products.

The company believes that people in India are now using perfumes more often and for different occasions.

Sources