Archive · 21 Aug 2026
Bihar Links Creator Payments to Government Scheme Video Views
Bihar wants to use social-media creators to explain government schemes.
Some eligible creators may earn money when their videos reach many viewers.
The new rules can pay up to ₹1 lakh for one video.
The payment depends on how many people watch the video within set time periods.
Creators generally need at least 1 lakh followers and other records to qualify.
They also need to have operated for at least one year and provide six months of analytics.
The government has not yet explained exactly how it will check views or approve payments.
Bihar’s plan is part of a wider trend of governments using online creators to reach citizens.
Bihar approved amendments allowing eligible social-media creators to earn up to ₹1 lakh per video promoting government schemes.
The payment structure links compensation to viewership, including ₹1 lakh for the first 1 lakh views within 30 days.
Creators can receive ₹10,000 for each additional 1 lakh views after 30 days, subject to a ₹1 lakh per-video cap.
Eligibility is based on Bihar’s 2024 policy, including at least 1 lakh followers, one year of activity and six months of analytics.
The Information and Public Relations Department has yet to clarify content rules, view verification and payment procedures.
- Who
- The Bihar government and eligible social-media creators.
- What
- Amendments will introduce performance-linked payments of up to ₹1 lakh per video for promoting government schemes.
- When
- The decision was approved on Wednesday, August 19; the amended rules are identified as the Bihar Social Media and Other Online Media Rules, 2026.
- Where
- Bihar, India.
- Why
- To use creators’ digital reach as part of the state’s public communication and government publicity system.
- Maximum payment
- ₹1 lakh for a single video.
- Initial view benchmark
- ₹1 lakh for the first 1 lakh views within the first 30 days after upload.
- Additional payment
- ₹10,000 for every additional 1 lakh views after the 30-day performance period, subject to the per-video cap.
- Follower requirement
- At least 1 lakh followers on Facebook, Instagram, X or YouTube.
- Account history
- The social-media account or media must have existed for at least one year.
- Required analytics
- Applicants must submit six months of analytics data.
- Implementation status
- The Information and Public Relations Department has not yet issued detailed implementation rules.