Archive · 18 Jan 2026
India Halts 10-Minute Delivery Claims
The Indian government has asked companies like Blinkit, Flipkart, Swiggy, and Zepto to stop saying they can deliver things in just 10 minutes.
This is because the government wants to make sure the people who deliver these items are safe.
The delivery workers had even gone on strike to protest these quick deliveries.
The government met with the companies and asked them to focus more on safety than on speed.
This change is happening because some people think that delivering things so quickly might not be safe for the workers.
Indian government asked quick commerce companies to stop using '10-minute' delivery branding.
Blinkit, Flipkart, Swiggy, and Zepto have removed their 10-minute delivery promises.
Union Labour Minister Mansukh Mandaviya met with company representatives to prioritize gig worker safety.
Delivery partners had staged nationwide strikes on New Year's Eve 2025 and Christmas Day 2025.
The change aims to address concerns about the safety and well-being of delivery partners.
- Who
- Indian government and quick commerce companies (Blinkit, Flipkart, Swiggy, Zepto)
- What
- Removal of '10-minute' delivery service claims
- When
- After Union Labour Minister Mansukh Mandaviya's meeting with company representatives
- Where
- India
- Why
- To prioritize the safety of gig workers and address concerns raised by delivery partners
- Companies Involved
- Blinkit, Flipkart, Swiggy, Zepto
- Government Action
- Asked companies to stop '10-minute' branding
- Reason
- Safety concerns for gig workers
- Strikes
- Nationwide strikes on New Year's Eve 2025 and Christmas Day 2025
- Delivery Time Controversy
- Safety and well-being of delivery partners