U.S. Wine Sales Decline in 2025

The U.S. wine industry had another bad year in 2025, with sales dropping to $74.3 billion from $75.5 billion the year before.

This trend started after 2020.

However, there are signs that the worst might be over.

Some types of wine, like Cabernet Sauvignon and Pinot Noir, are selling better in stores than they are being bought by wholesalers.

This means wholesalers aren't pushing retailers to sell more, which could help balance things out.

Premium wines, especially those priced at $20 and up, are doing better than cheaper wines.

Younger people are drinking less wine and more beer, spirits, and cannabis.

Big companies like Constellation Brands are selling their cheaper wine brands and keeping the more expensive ones.

Experts say the industry might start to recover around 2027-28, but it will take a long time to get back to where it was.

There are also more affordable high-quality wines available through private labels at stores like Costco and Kroger, which could help attract new wine lovers.