UP Tourism Promotes Rural Tourism

The Uttar Pradesh Tourism department is running a campaign to tell people about a special scheme.

This scheme lets people turn their homes into places for tourists to stay, like a bed and breakfast.

The campaign will teach locals about the benefits and help them sign up.

The government has set aside money for this campaign.

The idea is to give tourists a cheaper and more cultural place to stay while also helping local people earn money.

This is especially useful during big events like the Mahakumbh and Deepotsav.

Additionally, the department will honor villages, rural homestays, and farm stays that strengthen tourism through cultural preservation, community participation, and responsible practices on National Tourism Day 2026.