Archive · 18 Nov 2025
Value Fashion Retailers Expand in South India
Value fashion stores like Zudio, Yousta, and OWND!
are opening many new stores in South India because people there have more money to spend on clothes and prefer buying from organized stores instead of small, unorganized ones.
The South is a good place for these stores because rent is reasonable, people buy clothes often, and stores can make money quickly.
Other stores like Vishal Megamart and V-Mart are also expanding in the South.
As people's incomes rise, they can afford to buy clothes from these stores instead of smaller, unorganized ones.
South India is the next battleground for value fashion retailers due to high demand and favorable economics.
Zudio, Yousta, and OWND! have expanded significantly in the South, with a substantial portion of their stores located there.
Smaller retailers like Vishal Megamart and V-Mart are also accelerating their expansion in the region.
Rising incomes and a largely unorganized market drive this growth, enabling consumers to shift to organized, affordable fashion.
The South offers structural advantages like rational rent, smaller store formats, and strong footfall conversion.
- Who
- Value fashion retailers like Zudio, Yousta, OWND!, Vishal Megamart, and V-Mart
- What
- Expanding their store networks in South India
- When
- Currently, with a significant focus in the past few years
- Where
- South India, particularly in states like Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, and Telangana
- Why
- To tap into the high demand for affordable, organized apparel in a largely unorganized market with rising incomes
- Total Zudio stores
- 833 nationwide, with 34% in the South
- Total Yousta stores
- 120 overall, with 41% in the South
- OWND! stores in the South
- 25 in key cities
- V-Mart stores nationwide
- 533, with a focus on expansion in the South
- Per capita income growth in Karnataka (2013-24)
- 88.5%