Archive · 9 Dec 2025
Ford and Renault Partner for European EV Market
Ford and Renault are teaming up to make small electric cars in Europe.
Ford, which has been struggling in Europe, thinks this partnership will help it compete with cheaper cars from China.
Renault will build the cars in France, and they will be sold starting in 2028.
Ford has been losing market share in Europe and has cut thousands of jobs in recent years.
The companies are also looking at working together on vans.
This partnership is a fresh start for Ford in Europe, where it has been operating for over a century but has faced many challenges in recent years.
Ford and Renault are partnering to produce two small electric vehicles in Europe, with production starting in 2028.
The vehicles will be designed by Ford, co-developed by both companies, and built by Renault in northern France.
Ford has been losing market share in Europe, with its share dropping from 7.2% in 2015 to 3.3% in 2023.
Ford has announced job cuts totaling 5,000 roles in Europe in recent years due to restructuring and losses from its first generation of EVs.
The partnership aims to help Ford compete against low-cost Chinese cars, which now hold around 6.7% of the European market.
- Who
- Ford and Renault
- What
- Partnership to produce small electric vehicles in Europe
- When
- Launch in 2028, with exploration of van collaboration
- Where
- Europe, with production in northern France
- Why
- To compete against low-cost Chinese cars and revive Ford's European business
- Companies Involved
- Ford and Renault
- Product
- Two small electric vehicles
- Production Location
- Northern France
- Launch Year
- 2028
- Chinese Market Share in Europe
- 6.7% (Q3)
- Ford's European Market Share (2023)
- 3.3%
- Ford's European Market Share (2015)
- 7.2%
- Job Cuts Announced
- 5,000 roles