Archive · 28 Nov 2025
Epic CEO Criticizes Steam's AI Label
Tim Sweeney, the CEO of Epic Games, thinks that Steam's 'Made with AI' label is not useful.
He says that AI will be used in almost all future game production, so the label doesn't make sense.
Steam introduced the label to help players know if a game uses AI-generated content.
Sweeney also thinks that Steam's policies, including the AI label, might make it harder for small game developers to succeed.
He argues that Steam used to just help with downloads, but now it has many rules that limit opportunities for small creators.
Epic Games CEO Tim Sweeney criticizes Steam's 'Made with AI' label, calling it unnecessary and irrelevant.
Steam introduced the label to ensure transparency about AI-generated content in games.
Sweeney argues that AI will be involved in nearly all future game production, making the label pointless.
Sweeney also accuses Valve (Steam's parent company) of introducing policies that hurt small developers.
The debate highlights the growing divide in the gaming industry over AI transparency and its impact on developers.
- Who
- Tim Sweeney, CEO of Epic Games
- What
- Criticism of Steam's 'Made with AI' label
- When
- November 26, 2025
- Where
- Online, via X (formerly Twitter)
- Why
- Sweeney believes the label is unnecessary and will soon be irrelevant as AI becomes integral to game production
- CEO
- Tim Sweeney
- Company
- Epic Games
- Platform
- Steam
- Label
- Made with AI
- Purpose of Label
- Transparency for players and clarity in rights or ownership issues
- Sweeney's Argument
- AI tag is irrelevant for game stores as AI will be involved in nearly all future production
- Sweeney's Concern
- Steam's policies may hurt small developers