SEBI deploys AI tools as 62% investors follow finfluencers

SEBI is like a referee for India's stock market, making sure it is fair for everyone.

Recently, SEBI asked people who invest their money and found that 62% of them listen to online money advisors called 'finfluencers.'

Many of these finfluencers give advice even though nobody checks if the advice is good.

To protect investors, SEBI has built clever computer tools that use artificial intelligence.

One tool, called Project Sudarsan, watches social media to find money advice that could trick people.

Another tool, called R(AI)DAR, checks advertisements from companies that manage people's investments.

SEBI is also helping people spot fake apps and fraudsters with tools like validated UPI handles and the SEBI Check facility.

During 2025-26, SEBI ran nearly 390,000 classes and campaigns to teach people about money, including one called 'SEBI vs SCAM.'

SEBI says these tools help, but learning about money is still the best way to stay safe.