Archive · 19 Dec 2025
Orient Electric Aims for Top Three in Lighting Segment
Orient Electric is a company that makes fans and lights.
Their boss, Ravindra Singh Negi, said they want to become one of the top three lighting companies in India in the next few years.
Right now, they are number eight.
They made more money last year, and they want to make even more by selling better, smarter lights that people like.
They are also selling different kinds of lights in different places, like special backup lights where there isn't enough electricity and fancy lights where there are new buildings.
They sell their products online and in stores.
Orient Electric aims to become one of the top three players in India's B2C lighting segment within two to three years.
The company reported a 13.3% year-over-year revenue growth in the lighting and switchgear segment for 2024-25, reaching Rs 247.61 crore.
Orient Electric's market share in the B2C lighting segment increased by 200 basis points to 16.2%, making it the eighth largest player in India.
The company is focusing on premiumization, smart solutions, and an omnichannel distribution strategy to drive growth.
Orient Electric is tailoring its product offerings to specific regional needs, such as emergency backup systems in electricity-deficient states and premium products in infrastructure-growth hubs.
- Who
- Orient Electric, led by MD & CEO Ravindra Singh Negi
- What
- Aiming to become one of the top three players in India's B2C lighting segment
- When
- Within the next two to three years
- Where
- India
- Why
- To capitalize on the industry's shift towards premiumization and smart solutions, and to meet evolving consumer demands for lifestyle and technology integration in lighting products
- Company
- Orient Electric
- Current Market Share
- 16.2%
- Revenue Growth (2024-25)
- 13.3%
- Target Revenue
- Rs 1,000 crore
- Current Ranking
- 8th
- Key Competitors
- Havells India, Philips (Signify), SYSKA, Wipro, Bajaj Electricals
- Strategy
- Premiumization, smart solutions, omnichannel distribution
- CEO
- Ravindra Singh Negi