Ad Fatigue Crisis Hits Indian Streaming Services

Indian streaming services are showing too many of the same long ads, which is making viewers tired of watching them.

This happens because the ads are cheap to show and there aren't enough different ads to go around.

Experts say the platforms need to fix this by making ads shorter, skippable, and more interesting.

Some platforms, like Netflix, don't have ads, but others are trying to find a balance between making money and keeping viewers happy.

Until then, viewers might keep getting annoyed and cancel their subscriptions.