Archive · 16 Sep 2026
Cordelia Cruises Partners With Capillary to Build Loyalty Program
Cordelia Cruises is creating a new program to encourage guests to travel with it again.
It is working with Capillary Technologies, a company that builds customer loyalty systems.
Guests may receive personalized offers and different rewards based on their relationship with the cruise line.
The program is expected to work across bookings, ship activities, excursions and referrals.
It will be introduced in stages rather than all at once.
Cordelia says its growing fleet will give travelers more ships, destinations and experiences to choose from.
Cordelia currently operates Cordelia Empress.
It plans to add Cordelia Sky in October 2026 and Cordelia Sun in 2027.
The company says more than 780,000 guests have sailed with it since 2021.
Cordelia Cruises partnered with Capillary Technologies to develop its upcoming guest loyalty program.
The program will use personalized engagement, tiered rewards and loyalty experiences across bookings, onboard activities, excursions and referrals.
Cordelia plans to roll out the program in phases as its fleet and customer touchpoints expand.
The cruise line currently operates Cordelia Empress and plans to add Cordelia Sky in October 2026 and Cordelia Sun in 2027.
More than 780,000 guests have sailed with Cordelia Cruises since it began operations in 2021.
- Who
- Cordelia Cruises and Capillary Technologies.
- What
- The companies partnered to build Cordelia Cruises’ upcoming loyalty program.
- When
- The partnership was announced on September 16, 2026; the program will be rolled out in phases.
- Where
- The partnership concerns Cordelia’s cruise operations and guests, with the announcement made in Mumbai, India.
- Why
- Cordelia wants to strengthen guest relationships, encourage repeat travel and provide more personalized engagement as its fleet expands.
- Partnership
- Cordelia Cruises selected Capillary Technologies to develop its upcoming loyalty program.
- Program features
- Personalized engagement, tiered rewards and loyalty experiences across bookings, onboard experiences, excursions and referrals.
- Rollout
- The program will be introduced in phases, with additional capabilities planned as the program and fleet evolve.
- Current fleet
- Cordelia currently operates Cordelia Empress.
- Planned ships
- Cordelia Sky is scheduled for October 2026, and Cordelia Sun is planned for 2027.
- Guests served
- More than 7.8 lakh guests have sailed with Cordelia Cruises since operations began in 2021.
- Capillary reach
- Capillary says it supports more than 100 loyalty programs in over 46 countries and serves more than 1.9 billion consumers through its platform.