Archive · 19 Sep 2026
Oxford United withdraws 'United 93' clothing after 9/11 association
Oxford United made clothes with the words “United 93.”
The club meant the number to refer to the year it was founded, 1893.
However, United Airlines Flight 93 was one of the planes hijacked during the September 11 attacks.
The plane crashed in Pennsylvania on September 11, 2001.
Everyone on board, 44 people, died.
The club said it did not understand the slogan’s connection when the clothes were made.
It removed the clothing from sale and apologised.
It also said it would improve how it checks new merchandise.
Oxford United withdrew a clothing line featuring the slogan “United 93.”
The club said the merchandise referenced its founding year, 1893.
The slogan also refers to United Airlines Flight 93, hijacked during the September 11 attacks.
Oxford United said it was unaware of the slogan’s historical associations and accepted responsibility.
The club apologised and promised stricter merchandise approval and due-diligence processes.
- Who
- Oxford United and the people affected by the association with United Airlines Flight 93.
- What
- Oxford United withdrew and apologised for a clothing line carrying the slogan “United 93.”
- When
- The clothing was withdrawn with immediate effect; Flight 93 was hijacked on September 11, 2001.
- Where
- The club is based in Oxfordshire, while Flight 93 crashed in rural Pennsylvania.
- Why
- The slogan was intended to reference Oxford United’s founding year, 1893, but also had a historical association with the September 11 attacks.
- Club
- Oxford United
- Merchandise slogan
- United 93
- Intended reference
- Oxford United’s founding year, 1893
- Historical association
- United Airlines Flight 93 and the September 11 attacks
- Flight outcome
- Flight 93 crashed in Pennsylvania, killing all 44 people aboard
- Club response
- The clothing line was removed immediately and the club apologised
- Planned action
- Oxford United said it would review its merchandise approval processes