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Oxford United withdraws 'United 93' clothing after 9/11 association

Oxford United withdraws 'United 93' clothing after 9/11 association
Oxford United apologises after 'United 93' clothing line draws 9/11 association · rediff.com

Oxford United made clothes with the words “United 93.”

The club meant the number to refer to the year it was founded, 1893.

However, United Airlines Flight 93 was one of the planes hijacked during the September 11 attacks.

The plane crashed in Pennsylvania on September 11, 2001.

Everyone on board, 44 people, died.

The club said it did not understand the slogan’s connection when the clothes were made.

It removed the clothing from sale and apologised.

It also said it would improve how it checks new merchandise.

Key facts

Club
Oxford United
Merchandise slogan
United 93
Intended reference
Oxford United’s founding year, 1893
Historical association
United Airlines Flight 93 and the September 11 attacks
Flight outcome
Flight 93 crashed in Pennsylvania, killing all 44 people aboard
Club response
The clothing line was removed immediately and the club apologised
Planned action
Oxford United said it would review its merchandise approval processes

Quotes

Oxford United

English football club that issued the apology

“We have removed the collection with immediate effect and are reviewing our approval processes to ensure nothing like this happens again.”
rediff.com
“It should not have reached the point of sale and we take full responsibility for not undertaking proper due diligence.”
rediff.com

Sources

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