Archive · 20 May 2025
Swiggy Introduces 'Drops' for Exclusive Dishes
Swiggy has launched a new feature called 'Drops' where you can order special, limited-time dishes from popular restaurants and chefs.
These dishes are only available for a short time and are sold on a first-come, first-served basis.
Customers can sign up for notifications and join a waitlist if the dishes sell out.
Drops aims to make food ordering more exciting, giving customers a chance to try something new while also helping restaurants gain buzz and connect with their customers.
Swiggy introduced 'Drops' offering exclusive, chef-curated dishes.
The dishes are available for a short time.
Orders are fulfilled on a first-come, first-served basis.
Drops are promoted on social media.
Restaurants benefit from increased customer engagement and buzz.
- Who
- Swiggy, food lovers, and participating eateries.
- What
- Swiggy launched 'Drops,' a feature for limited-edition dishes.
- When
- The feature is currently available.
- Where
- On the Swiggy app.
- Why
- To provide an exciting food ordering experience and generate buzz.
Customers
Restaurants
Benefit
Customers
Opportunity to try exclusive dishes.
Restaurants
Ability to test new recipes and engage customers.
- Feature
- Limited-edition dishes
- Order Basis
- First-come, first-served
- Duration
- Short duration availability
- Marketing
- Promoted on social media
- Participating Restaurants
- Le15 Patisserie, Smash Guys, others
