Archive · 15 Sep 2025
Dulux Assurance Celebrates Five Years with New Campaign
Imagine you're buying paint for your house.
Dulux paints wants to remind you that they offer both amazing paint quality AND a warranty.
They launched a new campaign called 'Lage Shaandaar, Chale Shaandaar'.
This campaign celebrates that Dulux paints last a long time.
The warranty promises that the paint will perform well, and the new campaign reminds you that they are confident about that.
They launched their warranty program in 2021 and expanded it in 2023.
So, when you choose Dulux, you are promised a great finish and peace of mind.
AkzoNobel India launched a new campaign, 'Lage Shaandaar, Chale Shaandaar'.
The campaign focuses on the Dulux Assurance warranty program.
The campaign was conceptualized by Lowe Lintas and directed by Prasoon Pandey.
Dulux Assurance launched in 2021 and became a warranty program in 2023.
The campaign is integrated across various platforms.
- Who
- Akzo Nobel India
- What
- Launched the 'Lage Shaandaar, Chale Shaandaar' campaign to celebrate five years of the Dulux Assurance warranty program.
- When
- September 15
- Where
- India
- Why
- To highlight the Dulux Assurance warranty program.
- Company
- Akzo Nobel India
- Product
- Dulux Paints
- Campaign Title
- 'Lage Shaandaar, Chale Shaandaar'
- Campaign Focus
- Dulux Assurance warranty program
- Initiative Launch
- 2021
- Warranty Program Upgrade
- 2023