Archive · 5 Aug 2025
D2C Marketing Shifts Focus to AI and Customer Experience
Marketing is changing!
Instead of just ads, it's now about using AI to understand what people want.
This helps brands know what to sell and how to do it.
Things like videos, recommendations from friends, and fast shopping are popular.
Customers want good service after they buy, too.
Brands need to make sure they are being honest about products in their advertising.
D2C marketing is shifting from traditional performance marketing to AI-driven strategies and measurable outcomes.
Personalization, hyper-localization, community building, and UGC-driven storytelling are key to engaging Gen Z and millennials.
Industry leaders discussed marketing strategies at the D2C & Retail Summit 2025 in Gurugram.
AI solutions and correct measurement of campaign data can boost growth for D2C brands.
New-age customers value convenience, sustainability, post-purchase support, and good service.
- Who
- D2C and retail leaders, including Google, Oriflame, Bold Care, and FreshToHome.
- What
- D2C marketing strategies are evolving with AI and a focus on customer experience.
- When
- The D2C & Retail Summit 2025 was held on July 25.
- Where
- Gurugram, India
- Why
- To decode the rise of new commerce in India and explore effective marketing approaches.
UGC vs. Celebrity Ads
Authenticity vs Impact
Authenticity vs. Impact
UGC vs. Celebrity Ads
Digital-first communities, personalization, and user-generated content (UGC) build authenticity.
Authenticity vs Impact
Celebrity-led advertisements are useful to break taboos.
- Event
- D2C & Retail Summit 2025
- Location
- Gurugram, India
- Key Topics
- AI-driven marketing, UGC, community building
- Focus
- Engaging Gen Z and millennials
- Summit Date
- July 25
