Archive · 12 Nov 2025
Delhi High Court Restrains Patanjali From Running Disparaging Chyawanprash Ads
A company called Patanjali made an advertisement for its health product, chyawanprash.
In the ad, a famous person said that most other chyawanprash sold are 'dhoka,' which means a fake or a trick.
Another company, Dabur, which also sells chyawanprash, complained to the judge.
Dabur said this ad made their product sound bad unfairly.
The judge agreed and said that saying all other chyawanprash are fake is not right.
The judge also noted that because the famous person in the ad is very trusted, people would believe what he said and might stop buying other brands.
So, the judge told Patanjali they cannot show this ad anymore and must take it down everywhere.
The judge said it's okay to say your own product is good, but not to say other companies' products are bad or fake.
The Delhi High Court has ordered Patanjali Ayurved to stop airing an advertisement that labeled other chyawanprash products as 'dhoka' (deception).
Patanjali must remove the advertisement from all electronic, digital, and print media.
Dabur India filed a plea against Patanjali's advertisement, which featured yoga guru Ramdev stating that most people are fooled by chyawanprash products.
The court stated that the advertisement disparaged the entire class of chyawanprash products and went beyond permissible puffery.
The court ruled that the ad's message, amplified by Ramdev's influence, could mislead viewers and disregard other brands.
- Who
- The Delhi High Court
- What
- Restrained Patanjali Ayurved from telecasting an advertisement that termed other 'chyawanprash' products as 'dhoka' (deception) and ordered its removal from all media.
- When
- The interim order was passed on November 6.
- Where
- Delhi High Court
- Why
- The court found the advertisement disparaged the entire class of chyawanprash products and could mislead consumers due to the influential endorsement by yoga guru Ramdev.
Patanjali's Stance (Implied)
Court's Ruling
Nature of Advertisement Claims
Patanjali's Stance (Implied)
The advertisement implied that Patanjali's chyawanprash is the only genuine product and others are deceptive.
Court's Ruling
The High Court ruled that calling other chyawanprash products 'deceptive' disparages the entire category and is incorrect, as products manufactured according to statutes are permissible ayurvedic drugs.
Impact of the Endorser
Patanjali's Stance (Implied)
Ramdev, a well-known figure, endorsed Patanjali's chyawanprash.
Court's Ruling
The court acknowledged Ramdev's influence as a yoga and Vedic practices authority, stating his assertion that only his product is genuine would create a strong impression on viewers, leading them to disregard other brands.
- Court
- Delhi High Court
- Plaintiff
- Dabur India
- Defendant
- Patanjali Ayurved
- Advertisement Title
- 51 herbs. 1 truth. Patanjali Chyawanprash!
- Advertisement Content
- Featured Ramdev stating that 'most people are fooled in the name of chyawanprash' and implied other products were 'dhoka' (deception).
- Court Order Date
- November 6
- Court Action
- Interim order restraining Patanjali from telecasting the advertisement and directing its removal from all electronic, digital, and print mediums.
Sources
Delhi HC restrains Patanjali from running ‘disparaging’ ads about chyawanprash by other brands
Delhi Court Restrains Patanjali Ads Terming Other 'Chyawanprash' As 'Dhoka'
Delhi High Court stops Patanjali ads from demeaning other brands, calling them ‘dhoka’
