Archive · 7 Nov 2025
Radico Khaitan Launches 1965 Espresso Coffee Dark Rum in UP
A company called Radico Khaitan has a new rum called 1965 Espresso Coffee Dark Rum.
It's a special kind of dark rum that tastes like coffee, and it's now available in a state called Uttar Pradesh in India.
This rum is for grown-ups who like trying new, fancy drinks with interesting flavors, like mocha and caramel.
The company is also planning to sell it in other places soon.
This new rum is part of a bigger brand that celebrates winning.
The company that makes it also makes other drinks like vodka and gin, and they sell their products all over the world.
Radico Khaitan Ltd has launched '1965 Spirit of Victory Espresso Coffee Premium Dark Rum' in Uttar Pradesh.
The new rum combines Indian rum with roasted espresso, offering notes of mocha, toffee, caramel, vanilla, and hazelnut.
Priced at ₹950 for a 750ml bottle in Uttar Pradesh, it targets younger urban consumers interested in premium, flavorful spirits.
The launch aims to capitalize on the increasing demand for coffee-flavored and artisanal spirits.
Radico Khaitan plans to expand the product's availability to Jharkhand and Haryana following its Uttar Pradesh launch.
- Who
- Radico Khaitan Ltd
- What
- Launched a new premium dark rum infused with espresso coffee
- When
- November 7, 2025
- Where
- Uttar Pradesh
- Why
- To tap into the growing coffee-rum segment and cater to younger urban consumers seeking premium, flavor-rich spirits with complex profiles.
- Product Name
- 1965 Spirit of Victory Espresso Coffee Premium Dark Rum
- Launch Location
- Uttar Pradesh
- Price (750ml, UP)
- ₹950
- Company
- Radico Khaitan Ltd
- Launch Date
- November 7, 2025