Archive · 27 Dec 2025
IVRS Calls Reach 2.5 Lakh Pregnant Women, Lactating Mothers
The Kilkari programme uses IVRS calls to reach about 2.5 lakh pregnant women and lactating mothers every year.
These calls, which last at least four minutes, provide important health tips to help mothers and babies stay healthy.
The programme is run by the government in 13 languages, including Telugu.
Nurses called ANMs register the details of the women on a national health portal to make sure the calls reach the right people.
The health minister has asked officials to spread the word about this programme to help more people benefit from it.
The Kilkari programme reaches 2.5 lakh pregnant women and lactating mothers annually through IVRS calls.
Each call lasts for a minimum of four minutes and provides health tips on maternal and child care, nutrition, vaccination, protection, and family planning.
The programme is implemented nationally by the Centre in 13 languages, including Telugu.
Auxiliary Nurse Midwives (ANMs) register the details of pregnant women, including mobile numbers, on the national health and family welfare portal.
Health minister Satya Kumar Yadav urged district health officials to intensify awareness campaigns to maximize the programme's outreach and impact.
- Who
- Health commissioner G. Veerapandian, health minister Satya Kumar Yadav, Auxiliary Nurse Midwives (ANMs)
- What
- Interactive Voice Response System (IVRS) calls under the ‘Kilkari’ programme
- When
- Annually
- Where
- National level, including Vijayawada
- Why
- To reduce maternal and infant mortality by providing health tips
- Program Name
- Kilkari
- Annual Reach
- 2.5 lakh pregnant women and lactating mothers
- Call Duration
- Minimum of four minutes
- Languages
- 13 languages, including Telugu
- Implementation
- National level by the Centre
- Registration
- Auxiliary Nurse Midwives (ANMs) register details on the national health and family welfare portal
- Health Tips
- Maternal and child care, nutrition, vaccination, protection, family planning
