Marriott: The World's Largest Hotel Chain, Building Brand Value

Marriott is a huge hotel company, but it doesn't own any of the hotels!

Instead, other people build hotels, and Marriott lets them use its famous name.

In return, Marriott gets a share of the money the hotels make.

This helps Marriott grow quickly and make lots of money.

Hotel owners like it because they get to use a trusted brand, which brings in more customers.

Marriott also helps manage some hotels, making sure everything runs smoothly.

This smart plan has made Marriott super successful, all without needing to build a single hotel itself.