Archive · 22 Jul 2026
Kerala Police Use Haaland Meme for Helmet Awareness
Kerala Police used a funny video with Erling Haaland to tell people to wear helmets.
They made a video where Haaland rides a bike with a helmet, using a popular meme where he says 'Nice'.
This is not the first time they used sports to teach about safety.
Last year, they did something similar with a cricketer's helmet.
They want people to be safe on the road.
Kerala Police used an AI-generated video featuring Erling Haaland to promote helmet awareness.
The video references Haaland's viral 'Nice' meme.
The campaign aims to encourage two-wheeler riders to prioritize safety.
This is not the first time Kerala Police have used sports to promote road safety.
Last year, they launched a similar campaign featuring Kerala cricketer Salman Nizar's helmet.
- Who
- Kerala Police
- What
- Used an AI-generated video featuring Erling Haaland to promote helmet awareness
- When
- July 22
- Where
- Thiruvananthapuram, Kerala
- Why
- To raise road safety awareness among two-wheeler riders
Traditional Awareness Campaigns
Modern, Meme-Based Campaigns
Effectiveness
Traditional Awareness Campaigns
Traditional campaigns are more straightforward and may reach a broader audience.
Modern, Meme-Based Campaigns
Modern, meme-based campaigns are more engaging and relatable to younger audiences.
- Date
- July 22
- Location
- Thiruvananthapuram, Kerala
- Meme Origin
- Erling Haaland's 'Nice' post
- Campaign Focus
- Helmet awareness
- Previous Campaign
- Kerala cricketer Salman Nizar's helmet