Archive · 28 Aug 2026
Apple Sets September 9 Event for Pro and Foldable iPhones
Apple has planned a large product event for September 9.
It will take place at the Steve Jobs Theater in California.
The company is expected to show two new expensive iPhones.
Apple may also reveal its first iPhone that folds like a book.
Reports give slightly different estimates for the phone’s screen sizes.
The foldable phone could have two rear cameras and use Touch ID instead of Face ID.
It may cost about $2,000, although Apple has not confirmed that price.
New Apple Watches and AirPods may also be announced.
Many of these details are based on reports and rumors rather than official specifications.
Apple will hold its annual event on September 9 at the Steve Jobs Theater in Cupertino, California.
The company is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone Ultra.
John Ternus is due to become Apple’s chief executive on September 1, succeeding Tim Cook.
The foldable iPhone may have a book-style design, dual rear cameras, Touch ID and displays of roughly 7.7–7.8 and 5.3–5.5 inches.
Apple may also introduce new Apple Watch and AirPods models, including camera-equipped AirPods Pro linked to Visual Intelligence.
- Who
- Apple; John Ternus is due to become chief executive before the event, succeeding Tim Cook.
- What
- Apple has scheduled a product launch expected to feature the iPhone 18 Pro models and its first foldable iPhone, possibly called iPhone Ultra.
- When
- September 9; John Ternus is due to become chief executive on September 1.
- Where
- The Steve Jobs Theater in Cupertino, California.
- Why
- To present new products, including premium iPhones and potentially refreshed Apple Watch and AirPods models.
Incremental Upgrade View
Major New-Form-Factor View
Significance of the Pro models
Incremental Upgrade View
Reports describe the iPhone 18 Pro and Pro Max as relatively iterative upgrades, with possible changes such as a smaller Dynamic Island, camera improvements and a new chip.
Major New-Form-Factor View
The Pro models would still be part of a broader hardware presentation that could include several new Apple products.
Main event attraction
Incremental Upgrade View
The iPhone 18 Pro series is expected to lead the launch and could drive sales of Apple’s premium phones.
Major New-Form-Factor View
Apple’s first foldable iPhone could become the defining announcement because it would introduce a new iPhone form factor.
Certainty of reported details
Incremental Upgrade View
Apple has confirmed the event, but the product specifications, pricing and launch lineup remain unconfirmed in the reports.
Major New-Form-Factor View
Multiple reports provide detailed possibilities for the foldable device, including its displays, cameras, Touch ID and possible iOS 27 foldable support.
- Event date
- September 9
- Venue
- Steve Jobs Theater, Cupertino, California
- Expected Pro models
- iPhone 18 Pro and iPhone 18 Pro Max
- Foldable design
- A possible book-style design, with reported display estimates ranging from 7.7 to 7.8 inches internally and 5.3 to 5.5 inches externally
- Foldable features
- Possible dual rear cameras, under-display inner camera, outer punch-hole camera and Touch ID
- Estimated foldable price
- Some reports suggest a starting price of around $2,000
- Expected hardware
- A20 Pro chip using a 2nm process and Apple’s C2 modem for the Pro models
- Leadership transition
- John Ternus is due to succeed Tim Cook as chief executive on September 1
