Archive · 2 Jun 2025
Indian Shoppers Embrace Foreign Brands on Digital Platforms
More people in India are buying things from brands in other countries, and they're mostly doing it online.
A recent study by Meta found that many people have made a purchase from a foreign brand in the last six months.
Shoppers like the ease of online shopping and want brands to make recommendations just for them.
Also, they often trust what their friends and influencers say.
Meta's tools help businesses reach these shoppers and give them the personalized experience they want, with many brands using its tools to sell their goods.
Meta's report indicates rising cross-border purchases by Indian consumers.
Digital platforms are key drivers for these international brand acquisitions.
A survey by Meta and Kantar included over 14,500 consumers.
Consumers expect tailored experiences, convenient shopping, and personalization.
Businesses are using Meta's tools to reach global audiences.
- Who
- Indian consumers and international brands.
- What
- Indian shoppers are increasingly purchasing international brands online.
- When
- In the past six months, according to a Meta-commissioned study.
- Where
- India.
- Why
- Consumers seek convenience, tailored experiences, and wide product selections.
- Survey Respondents
- Over 14,500
- Open to Discovering New Brands Online
- 71%
- Expect Tailored Content
- 62%
- Rely on Social Circle for Recommendations
- 40%
- Discover Products Through Influencers
- 31%