India's CCI to Probe Google's Adtech Business

The Competition Commission of India (CCI) is looking into whether Google is playing fair in the online advertising world.

Google provides lots of tools for online ads.

ADIF, a group representing digital businesses, said Google might be using its power to unfairly favor its own services and make it tough for others.

They accused Google of things like tying different services together and not being transparent.

The CCI is now investigating these claims.

One case was closed because similar issues had already been addressed.

But the core investigation concerning Google's ad practices is moving forward to see if Google is abusing its position.