Archive · 6 Aug 2025
India's Antitrust Watchdog Probes Google's AdTech Business
India's competition watchdog, CCI, is looking into Google's online advertising.
A group called ADIF says Google's ad system isn't fair, potentially favoring its own services.
They say Google makes it hard for others to compete.
The CCI is investigating these concerns, including how Google auctions ad space.
The CCI already looked into similar issues regarding search ads and dismissed the complaint.
Google states it follows the rules, benefiting users and advertisers.
The investigation may lead to changes in how Google runs its advertising business.
CCI is investigating Google's display advertising practices based on ADIF's complaint.
ADIF alleges Google unfairly favors its own products, hindering competition in adtech.
ADIF's complaints include concerns about forced bundling and opaque auction processes.
CCI dismissed the search advertising complaint, as it was previously addressed.
Google asserts its advertising practices benefit users and comply with competition law.
- Who
- CCI, Google, and ADIF are the primary entities involved.
- What
- CCI is probing Google's display advertising practices due to ADIF's allegations.
- When
- The investigation was initiated in 2024.
- Where
- India.
- Why
- To investigate ADIF's claims of anti-competitive practices in the adtech market.
ADIF Allegations
Google's Stance
Market Practices
ADIF Allegations
Google built a closed ecosystem favoring its products.
Google's Stance
Google's ad practices benefit advertisers and users.
Competition
ADIF Allegations
Forced bundling and opaque auction processes exist.
Google's Stance
Competition in adtech remains robust.
- Regulatory Body
- Competition Commission of India (CCI)
- Subject
- Google's display advertising practices
- Complainant
- Alliance of Digital India Foundation (ADIF)
- Complaint
- Allegations of anti-competitive behavior
- Investigation Focus
- Display advertising market
- Google's Response
- Confident in compliance
