Archive · 30 Jul 2025
Pune Engineer Cultivates Cordyceps Mushroom for Fitness Boost
A Pune-based engineer named Shailesh Modak has started a business growing special mushrooms called Cordyceps.
These mushrooms are like energy boosters for people who work out, especially wrestlers.
Modak decided to grow them to use up empty shipping containers he had from his previous business.
He learned how to grow these mushrooms and is now selling them, aiming to reach fitness-focused customers.
Cordyceps can be stored for a long time, unlike other mushrooms.
Modak believes his business will be successful, and he expects to make a good amount of money from it.
Pune-based engineer Shailesh Modak started a business growing Cordyceps mushrooms.
Cordyceps is a mushroom known for boosting energy, popular among fitness enthusiasts.
Modak's business uses shipping containers from his previous saffron venture.
He is targeting the wrestling community, as Cordyceps is already used in Haryana.
Modak expects an annual revenue of Rs 12 lakh from Cordyceps sales.
- Who
- Shailesh Modak, an IT engineer turned entrepreneur.
- What
- A new business growing Cordyceps mushrooms for energy boosting.
- When
- Modak started the business recently, with his first harvest last month.
- Where
- Pune, India.
- Why
- To utilize empty shipping containers and capitalize on the growing market for Cordyceps.
Customer Awareness
Market Value
Marketing Challenges
Customer Awareness
The customer needs to be made aware of the product and its benefits.
Market Value
The value proposition and marketing can be further improved.
- Founder
- Shailesh Modak
- Business Location
- Pune, India
- Product
- Cordyceps mushrooms
- Target Market
- Wrestling community and fitness enthusiasts
- Setup Capacity
- 12 to 14 kg per cycle (2.5 months)
- Estimated Annual Revenue
- Rs 12 lakh