Archive · 18 Sep 2026
Eternal Shares Rise as Blinkit Starts Same-Day iPhone Sales
Blinkit has started delivering some of Apple’s newest products on the same day they go on sale in India.
The first product available is the iPhone 18 Pro.
Blinkit will also sell the iPhone 18 Pro Max, Apple Watch Series 12 and AirPods 5.
The service will first be available in 10 cities.
More cities may be added later.
Buyers may get certain card discounts and no-cost EMI payment options.
Eternal, Blinkit’s parent company, saw its shares rise by more than 1.5% after the launch.
Apple says the new Pro phones improve cameras, batteries, performance and artificial intelligence features.
The iPhone 18 Pro starts at Rs 1,64,900.
Eternal shares rose more than 1.5% on September 18 after Blinkit began selling the iPhone 18 Pro on its India launch day.
Blinkit will also offer the iPhone 18 Pro Max, Apple Watch Series 12 and AirPods 5 through its partnership with Apple.
Launch-day delivery will initially cover 10 cities, including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur and Lucknow.
Customers can receive select credit-card discounts and no-cost EMI options when buying the devices through Blinkit.
The iPhone 18 Pro starts at Rs 1,64,900 in India, while the iPhone 18 Pro Max starts at Rs 1,79,900.
- Who
- Eternal, its quick-commerce platform Blinkit, and Apple are involved; Apple customers are the buyers.
- What
- Blinkit began same-day sales of Apple’s iPhone 18 Pro in India and will offer other new Apple products.
- When
- September 18, the launch day for the devices in India; pre-orders began September 12.
- Where
- Initially across 10 Indian cities, including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur and Lucknow.
- Why
- The partnership is intended to give Blinkit customers access to Apple’s latest products on their first day of availability and expand Blinkit’s premium-electronics business.
- Company affected
- Eternal
- Quick-commerce platform
- Blinkit
- Initial rollout
- 10 Indian cities
- iPhone 18 Pro price
- From Rs 1,64,900 in India
- iPhone 18 Pro Max price
- From Rs 1,79,900 in India
- Customer benefits
- Select credit-card discounts and no-cost EMI options
- Additional products
- iPhone 18 Pro Max, Apple Watch Series 12 and AirPods 5