Archive · 17 Sep 2026
Vijay Deverakonda Launches Science-Backed Skincare Brand Unhype in India
Vijay Deverakonda has helped start a new skincare brand called Unhype.
The brand is made for young people in India.
It has two routines, and each routine includes face wash, moisturiser and sunscreen.
Each routine costs ₹1,299.
The products are meant to help with problems like acne, tanning and dull-looking skin.
They were designed for Indian skin and weather.
Vijay tested the product formulas himself for nine months.
People can pre-book the products from September 11, and shipping is planned for September 21.
Actor Vijay Deverakonda has co-launched Unhype, a skincare brand for young Indian consumers.
Unhype offers two three-step routines containing face wash, moisturiser and sunscreen.
Each routine is priced at ₹1,299 and targets acne, tanning and dullness.
The products are designed for Indian skin and climate conditions, with a focus on avoiding exaggerated claims.
Pre-booking opens on September 11, while shipments are scheduled to begin on September 21.
- Who
- Actor Vijay Deverakonda and the Unhype team.
- What
- They launched Unhype, a science-backed skincare brand with two three-step routines.
- When
- Pre-booking opens on September 11, with shipments scheduled from September 21; the launch year is not specified.
- Where
- The brand targets consumers in India and is sold through an online-first approach.
- Why
- Unhype aims to provide effective skincare for Indian skin and climate conditions without exaggerated claims or premium pricing.
- Brand
- Unhype
- Co-launcher
- Actor Vijay Deverakonda
- Products
- Two routines, each containing a face wash, moisturiser and sunscreen
- Price
- ₹1,299 per routine
- Target concerns
- Acne, tanning and dullness
- Pre-booking
- Opens September 11
- Shipping
- Scheduled to begin September 21
- Development
- Deverakonda tested formulations for nine months