Archive · 20 Aug 2025
India's Wearables Market Evolves Towards Higher-Value Upgrades
The wearables market in India is changing.
People used to buy cheap smartwatches, but they weren't always good.
Now, people want better quality, so they're willing to pay more.
Smartwatches aren't as popular now, but smart glasses and wristbands are growing.
These gadgets are becoming a bigger part of everyday life.
Companies are making them connect to everything and have better health features.
This change means that the market is becoming more mature, with a focus on quality and features.
India's wearables market is transitioning to value-driven upgrades.
Consumers seek better quality, affecting average selling prices.
Smartwatches are losing steam while smart glasses and wristbands grow.
Wearables shift from 'nice-to-have' to 'must-have' items.
Future innovation will focus on connectivity and health features.
- Who
- Consumers and retailers in the wearables market.
- What
- The wearables market is transitioning from mass adoption to value-driven upgrades.
- When
- As of August 20, 2025, the market is experiencing this transition.
- Where
- India
- Why
- Consumers seek better quality and features, leading to increased prices.
- Average Selling Price Increase
- ₹2,000–2,500 to ₹4,500–5,000
- Smart Ring Growth (Q2 2025)
- 2.8% year-on-year
- Smart Glasses Growth
- From 4,000 to 50,000 units
- Wristbands Shipment Growth
- 118.5% year-on-year
- GOBOULT Online Sales
- 60%
- GOBOULT Offline Sales Goal
- 15-20%