Archive · 5 Sep 2026
Bigg Boss Builds National And Regional Advertising Ecosystem
Bigg Boss has six language versions in India.
They are being sold to advertisers as one large entertainment franchise.
Big companies can advertise across many states at once.
Smaller regional companies can advertise mainly to people who speak a particular language.
More than half of advertisers in Southern markets are new to the show.
Local advertisers contribute about 30% of spending in those markets.
The Hindi edition also has many first-time advertisers.
Strong viewing and engagement numbers make the franchise attractive to both kinds of advertisers.
The six Bigg Boss editions together offer advertisers national reach with local cultural relevance.
More than 95 sponsors participate across the Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam editions.
Major advertisers include HUL, Britannia, Asian Paints, Maruti Suzuki India, Godrej Consumer Products, Hero MotoCorp and Mondelez.
More than half of advertiser participation in Southern markets comes from new advertisers, while local advertisers drive about 30% of spending there.
Bigg Boss recorded more than 500 million reach, 438 billion-plus viewing minutes and 47% year-on-year engagement growth in 2025.
- Who
- JioStar, national brands, regional businesses and advertisers associated with the six Bigg Boss editions.
- What
- Bigg Boss is creating a two-tier advertising ecosystem combining national-scale campaigns with regional market advertising.
- When
- The reported performance figures relate to 2025; the editions run during the festive season.
- Where
- Across India, through Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam editions.
- Why
- The franchise offers broad reach, local cultural relevance and access to growing audiences in specific language markets.
- Editions
- Six: Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam
- Total sponsors
- More than 95 across the six editions
- 2025 reach
- More than 500 million
- 2025 viewing minutes
- More than 438 billion
- Engagement growth
- 47% year on year across six language editions
- Southern-market new advertisers
- More than 50% of advertiser participation
- Southern-market local spending
- Approximately 30% of advertising spends