Moment Marketing: Balancing Risks and Rewards for Brands

Brands try to grab your attention by using trending news or events in their ads, known as "moment marketing."

While it can work well, like when a brand is witty, it can also make brands look insensitive if they use someone's problems to sell things.

It's a fast way to get noticed, but it's risky because people can see through it.

Agencies have special teams ready to create content on the fly, but they have to be careful to avoid mistakes.