Archive · 8 Oct 2026
Vijay Deverakonda Seeks Delhi High Court Personality Rights Protection
Vijay Deverakonda is an actor who says people are using his identity without permission.
He has asked the Delhi High Court to protect his name, pictures and other parts of his public image.
His lawyer said some people have pretended to be his agents or made fake endorsements.
The lawyer also raised concerns about merchandise using his pictures and offensive material connected to him.
The request also mentions AI-made content and digitally changed photographs.
Some webpages complained about in the case were taken down after the suit was filed and served, according to his lawyer.
The court has notified those involved in the suit and the interim request.
It said it would issue an order on the request for temporary protection.
Actor Vijay Deverakonda has asked the Delhi High Court to protect his personality and publicity rights.
His plea alleges unauthorised use of his name, image and other personal attributes, including fake endorsements and impersonation.
His lawyer also cited merchandise using his images and allegedly abusive or offensive material linked to his persona.
The plea raises concerns about AI-generated content and digital manipulation of his photographs.
The court issued summons in the suit and notice on his request for an interim injunction; it said it would pass an order on that request.
- Who
- Actor Vijay Deverakonda, represented by Senior Advocate Swathi Sukumar.
- What
- He has asked the Delhi High Court for protection of his personality and publicity rights and an interim injunction.
- When
- The plea recently came up for a brief hearing; the article does not give a date.
- Where
- Delhi High Court, New Delhi.
- Why
- He alleges unauthorised use of his name, image and other attributes, including fake endorsements, impersonation, merchandise and online material.
- Applicant
- Actor Vijay Deverakonda
- Court
- Delhi High Court
- Judge
- Justice Vikas Mahajan
- Counsel
- Senior Advocate Swathi Sukumar
- Relief sought
- Protection of personality and publicity rights, including an interim injunction
- Allegations
- Unauthorised use of identity, fake endorsements, impersonation, merchandise and offensive online material
- Court action
- Summons issued in the suit and notice issued on the interim-injunction application