BigBasket Adjusts Discounts Based on Store Performance

BigBasket, a grocery delivery service, is changing how it gives discounts.

They have special stores called dark stores that deliver groceries quickly.

Some stores get more orders, and some get fewer.

BigBasket is now giving bigger discounts in stores that don't get many orders to try and get more people to shop there.

They also give smaller discounts in stores that already get lots of orders.

This helps them make sure all their stores are doing well.

They have two types of stores: Unnati, which are still growing, and Pragati, which are already making money.

In Bengaluru, there are 26 Unnati stores and 14 Pragati stores.

The company wants to turn more Unnati stores into Pragati stores.

They are also competing with other companies like Swiggy, Blinkit, and Zepto, who are also doing similar things.