Archive · 25 Dec 2025
Philip Morris India targets illicit cigarette trade
Philip Morris India is trying to stop the sale of illegal cigarettes.
These cigarettes are cheaper because they don't pay taxes, and they are a big problem in India.
The company is using special technology to track where these illegal cigarettes are coming from and working with the government to stop them.
They have found that most of these cigarettes come from the North-Eastern part of India and some coastal areas.
Philip Morris is also working with other countries to use similar technology to stop illegal cigarettes.
They believe this will help protect people and make sure everyone follows the rules.
Philip Morris India is using market intelligence to map and reduce illicit cigarette trade in India.
Illicit cigarettes are affordable and evade taxation, making them a significant issue in India.
India is the fourth-largest market for illicit cigarette consumption globally.
Recent seizures of smuggled cigarettes worth ₹600 crore highlight the growing scale of the illicit tobacco trade.
Philip Morris has implemented advanced track-and-trace systems in over 140 markets worldwide to combat illicit trade.
- Who
- Philip Morris India Trading
- What
- Targeting illicit cigarette trade using market intelligence and advanced track-and-trace systems
- When
- Ongoing, with recent efforts in 2025
- Where
- India, with a focus on the North-Eastern region, Maharashtra-Goa, Tamil Nadu, and West Bengal
- Why
- To crack down on illicit cigarettes, which are affordable and evade taxation, and to protect consumers and national interests
- Company
- Philip Morris India Trading
- Global Rank
- 4th largest market for illicit cigarette consumption
- Seizures in FY'25
- ₹600 crore
- Major Smuggling Routes
- North-Eastern region, Maharashtra-Goa, Tamil Nadu, West Bengal
- Track and Trace Systems
- Implemented in over 140 markets
- Stakeholders Engaged
- Over 50 key stakeholders, including ministries and government departments
- Joint Venture Partners
- Philip Morris Brands SARL, Godfrey Phillips India, KK Modi Investment & Financial Services