Archive · 25 Aug 2026
Nvidia Pursues AI Investments Beyond Its Chip Business
Nvidia makes computer chips that many artificial-intelligence companies use.
It is now reportedly considering investing in Perplexity, an AI search company.
Perplexity could be valued at more than $30 billion in a new funding round.
Nvidia recently made a large agreement with another AI company called Poolside and has a similar arrangement with Groq.
These deals may help Nvidia benefit from the software built on top of its chips.
They could also help Nvidia learn more about what AI companies need.
However, Nvidia’s customers might worry that it is becoming a competitor.
The deals could also draw attention from regulators.
The Perplexity investment has not been announced and may never happen.
Nvidia is reportedly discussing an investment in Perplexity, potentially valuing the AI search company above $30 billion.
The talks follow Nvidia’s reported $6 billion agreement with Poolside and a similar arrangement with Groq.
Perplexity’s annualized revenue reportedly exceeds $750 million, up from less than $250 million earlier this year.
Nvidia’s reported strategy involves taking stakes in companies using its hardware instead of acquiring them outright.
The approach could expand Nvidia’s reach but may create conflicts with customers and attract regulatory scrutiny.
- Who
- Nvidia, Perplexity, Poolside and Groq are the main companies involved.
- What
- Nvidia is reportedly expanding its investments in companies that build AI products using its chips.
- When
- The reported Perplexity discussions follow deals with Poolside this month and Groq in December; the broader pattern spans roughly nine months.
- Where
- The article does not identify a specific location; the companies operate in the AI technology industry.
- Why
- Nvidia appears to be seeking control or access beyond its chip business as competition in AI hardware and software increases.
Strategic Expansion
Customer and Competition Concerns
Why Nvidia is investing
Strategic Expansion
Nvidia can extend its business beyond selling chips by gaining access to valuable AI software, talent and companies built on its hardware.
Customer and Competition Concerns
The investments could make Nvidia a competitor to the AI laboratories and cloud providers that buy its chips.
Deal structure
Strategic Expansion
Equity stakes may secure technology and talent without the disruption or scrutiny of full acquisitions.
Customer and Competition Concerns
Repeated arrangements could appear to be a way of expanding across the AI industry while avoiding the attention associated with outright takeovers.
Open-weight models
Strategic Expansion
Funding Nvidia’s Nemotron effort could support wider access to AI models and strengthen Nvidia’s software ecosystem.
Customer and Competition Concerns
Nvidia would occupy both sides of a commercial divide by supplying hardware for closed models while supporting open-weight alternatives.
- Reported Perplexity valuation
- Above $30 billion
- Perplexity annualized revenue
- More than $750 million, compared with under $250 million at the start of the year
- Poolside agreement
- Reportedly worth $6 billion, including an investment of roughly $1 billion
- Poolside personnel
- More than 100 engineers moved onto Nvidia’s Nemotron model program
- Other reported arrangement
- Nvidia reached a comparable arrangement with Groq in December
- Investment status
- Nvidia’s possible Perplexity investment has not been announced and may not be completed
- Reported structure
- Nvidia has explored licensing technology and hiring talent before pursuing equity investments