Archive · 19 Nov 2025
Harmanpreet Kaur's Endorsement Portfolio Set to Triple Post-World Cup Win
India's women cricket team captain, Harmanpreet Kaur, is expected to triple her brand endorsement deals after winning the World Cup.
This is because many companies are now interested in supporting women's cricket and want to work with her.
Brands are also changing how they show female athletes in their ads, focusing more on their skills and strength instead of just their looks.
Harmanpreet has been very busy with media and brand events since the World Cup.
Harmanpreet Kaur's endorsement portfolio expected to triple in the coming months
Interest in women cricketers' endorsements surges after World Cup victory
Brands showing unprecedented interest in women's cricket, shifting focus to athletes' capabilities
Harmanpreet's manager reports increased investment and acknowledgment in women's cricket
Harmanpreet has been busy with media and brand engagements since the World Cup
- Who
- Harmanpreet Kaur, captain of the Indian women's cricket team
- What
- Increase in brand endorsement deals and interest in women's cricket
- When
- Post-World Cup victory
- Where
- India
- Why
- To recognize and support women's cricket and female athletes
Traditional Brand Focus
New Brand Mindset
Brand Focus
Traditional Brand Focus
Physical appearance of female cricketers
New Brand Mindset
Athletes' capabilities, equality, and empowerment
- Pre-World Cup Endorsements
- Over 8-10 brands
- Expected Post-World Cup Endorsements
- Triple the value and number
- World Cup Impact
- Marked increase in interest and investment in women's cricket
- Brand Focus Shift
- From physical appearance to athletes' capabilities and empowerment