Archive · 13 Dec 2025
Indian Brands Capitalize on Stranger Things Hype
Stranger Things, a popular Netflix show, is back for its final season.
Many Indian brands like Amul, Boroline, and India Post are using the show's popularity to advertise their products.
They are using nostalgia, which is a feeling of warmth and happiness from the past, to connect with people.
The show is set in the 1980s, and brands are using similar aesthetics to remind people of that time.
This is a common marketing strategy called 'nostalgia marketing'.
Brands can use the hype around the show but cannot use the show's name or images directly.
The final season is being released in three parts, with the first four episodes already out and the rest coming soon.
Stranger Things' final season is being released in three parts, with the first four episodes out on 26 November.
Indian brands like Amul, Boroline, and India Post are using the show's popularity to advertise their products.
The marketing strategy relies on nostalgia, evoking emotions from the past to connect with consumers.
Brands can use the hype around the show but cannot use copyrighted material like the show's name or images.
This trend is driven by the need for brands to stay relevant and visible in a competitive market.
- Who
- Indian brands like Amul, Boroline, and India Post
- What
- Capitalizing on the hype of Stranger Things' final season
- When
- First four episodes released on 26 November, next three on 25 December, finale on 31 December
- Where
- India
- Why
- To stay relevant and connect with consumers through nostalgia
- Show Release
- 26 November (first 4 episodes), 25 December (next 3), 31 December (finale)
- Marketing Strategy
- Nostalgia marketing and trend-jacking
- Key Brands Involved
- Amul, Boroline, India Post, Parle G, KitKat, Durex, Swiggy Instamart, Jindal Steel, Astral Pipes, Mahindra Thar
- Legal Considerations
- Brands can use hype but not copyrighted material
- Psychological Impact
- Nostalgia triggers emotional connections