Archive · 11 Dec 2025
Meta May Charge for Avocado AI Model
Meta, the company behind Facebook and Instagram, might start charging for its new AI model called Avocado.
This is a big change because Meta's CEO, Mark Zuckerberg, used to believe in giving away AI for free.
The company's last AI model, Llama 4, was supposed to be free, but it had some problems.
Now, Meta is hiring new experts and creating special teams to work on AI.
If they start charging for Avocado, it could change how Meta makes money and how it competes with other AI companies.
Meta may charge for its upcoming 'Avocado' AI model, marking a shift from its previous open-source strategy.
CEO Mark Zuckerberg has hinted at a potential change in openness to reduce safety risks.
Meta has undergone significant restructuring in its AI division, hiring high-profile talent and investing heavily.
The company's last AI model, Llama 4, faced criticism and delays, leading to the abandonment of the 'Behemoth' version.
Zuckerberg now works closely with new AI hires in a specialised unit called TBD Lab.
- Who
- Meta, led by CEO Mark Zuckerberg
- What
- Potential shift to charging for the upcoming 'Avocado' AI model
- When
- Details emerged in recent reports, with no specific release date for Avocado
- Where
- Meta's headquarters and AI division
- Why
- To potentially reshape its business model and role in the global AI ecosystem, and to reduce safety risks
- Company
- Meta
- AI Model
- Avocado
- Previous Model
- Llama 4
- CEO
- Mark Zuckerberg
- Investment in Scale AI
- $14.3 billion
- New AI Division
- Meta Superintelligence Labs
- Specialised Unit
- TBD Lab
