Archive · 24 Aug 2026
Kriti Sanon Shares Photo Amid Raksha Bandhan Ad Backlash
Kriti Sanon appeared in a special advertisement for Raksha Bandhan.
She wore a modern outfit in the campaign.
Some people online said the clothes were not suitable for the festival.
They also disliked the advertisement showing her tying a rakhi on a dog.
Some critics said the advertisement made fun of an Indian festival.
The campaign showed the dog being included in the family celebration.
While this discussion was happening, Kriti shared pictures from her life.
The pictures included her sister Nupur Sanon and Kabir Bahia, who is described as her rumoured boyfriend.
Kriti Sanon shared a photo dump featuring vacation moments, her sister Nupur Sanon, and rumoured boyfriend Kabir Bahia.
Her post came amid criticism of a Raksha Bandhan advertisement in which she appeared.
Some social media users objected to Sanon’s off-white bralette-style blouse, cape, and draped skirt.
The advertisement showed Sanon tying a rakhi on a dog after it barked at her.
Critics said the campaign questioned or mocked Indian festival traditions, while the concept presented the dog as part of the family celebration.
- Who
- Actress Kriti Sanon, her sister Nupur Sanon, and rumoured boyfriend Kabir Bahia are mentioned; social media users criticized the advertisement.
- What
- Kriti Sanon shared a photo dump amid backlash over her Raksha Bandhan advertisement.
- When
- The photo dump was shared recently, amid the advertisement controversy; no exact date is provided.
- Where
- The criticism and photo-sharing took place on social media; the advertisement’s platform is not specified.
- Why
- Some users objected to Sanon’s outfit and to the advertisement’s portrayal of her tying a rakhi on a dog.
Critics
Campaign Concept
Festival clothing
Critics
Some social media users said Kriti Sanon’s modern outfit was inappropriate for a Raksha Bandhan campaign, with one calling it “extremely shameful.”
Campaign Concept
The advertisement used Sanon in an off-white bralette-style blouse, cape, and draped skirt; the article does not report a direct response from Sanon or the brand defending the outfit.
Including a pet in the ritual
Critics
Some users questioned the idea of Sanon tying a rakhi on a dog and accused the brand of making a mockery of Indian festivals.
Campaign Concept
The advertisement portrayed the dog as part of the family celebration by extending the festive ritual to the pet.
- Advertisement
- A Raksha Bandhan special campaign featuring Kriti Sanon.
- Outfit
- An off-white bralette-style blouse with a cape and a draped skirt.
- Advertisement scene
- Sanon tied a traditional rakhi on a dog after it barked at her.
- Criticism
- Some users questioned her clothing and accused the brand of making a mockery of Indian festivals.
- Photo dump
- The post included vacation pictures, Nupur Sanon, and Kabir Bahia.
- Caption
- “Some memories captured.. Mannnnyyyyy more Lived!”