Archive · 18 Aug 2025
India's GCCs Evolving, Driving Innovation in Digital Services
Companies are using centers in India, called GCCs, not just for cost savings, but to be innovative.
These centers are now doing more complex tasks like designing new products.
Publicis Sapient is helping companies in India build these centers.
Digital changes are happening in many industries.
Publicis helps businesses understand and fix their older tech systems.
The company focuses on making sure employees are happy and want to stay by offering a good work environment.
It is also critical to provide recognition to employees to drive sustainable innovation.
GCCs in India are evolving from operational scale to innovation drivers.
Publicis Sapient expands India operations to help GCCs maximize value.
India's GCCs are increasingly involved in high-value functions like product development.
Digital transformation is in demand across various sectors, requiring tailored approaches.
Talent retention in GCCs depends on the work environment, recognition, and purpose.
- Who
- Global corporations and digital technology services firms.
- What
- GCCs in India are shifting focus from operational scale to innovation and strategic value.
- When
- Ongoing, with significant shifts observed in recent years.
- Where
- Primarily in India, particularly in the GCCs.
- Why
- To drive innovation, enhance agility, and achieve long-term business value.
- Focus Shift for GCCs
- From operational scale to innovation
- Key Functions in GCCs
- Product development, engineering, R&D
- Demand across sectors
- Energy to hospitality, telecom to retail
- Publicis Sapient focus
- Strategy, Product, Engineering, Experience, and Data (SPEED)
- Talent Retention factor
- Work Environment, Recognition, and Purpose
