Archive · 12 Sep 2026
Meesho’s Growth Faces Nykaa’s Rising Profits at Similar Valuations
Meesho and Nykaa are two large online shopping companies with market values of about ₹1 lakh crore each.
Meesho is growing faster, especially in the number of shoppers and total transactions.
However, Meesho is still losing money, although its losses are getting smaller.
Nykaa is growing more slowly than Meesho but is already profitable.
Nykaa’s profits and profit margins rose sharply in the latest quarter.
Meesho mainly earns money from seller advertising and delivery services instead of charging normal marketplace commissions.
Nykaa benefits from selling higher-priced beauty and fashion products.
Investors must decide whether they prefer Meesho’s faster growth or Nykaa’s clearer profits.
Meesho’s Q1FY27 marketplace revenue rose 48% year over year to ₹3,707 crore, while its adjusted EBITDA loss narrowed to ₹139 crore.
Meesho’s annual transacting users increased 29% to 274 million and its net merchandise value rose 34% to ₹11,614 crore.
Nykaa’s Q1FY27 revenue grew 29% to ₹2,782 crore, while net profit jumped 233% to ₹80 crore.
Nykaa’s contribution margin increased to 21.3% and EBITDA margin to 8.5%, while Nykaa Fashion became EBITDA-positive.
Meesho trades at about 7.3 times sales versus Nykaa’s 9.2 times, but Meesho remains loss-making while Nykaa has visible earnings.
- Who
- Meesho and Nykaa, operated by FSN E-Commerce Ventures, are the companies being compared.
- What
- The comparison examines whether Meesho’s faster growth and shrinking losses or Nykaa’s rising profits and expanding margins represent the stronger investment story.
- When
- The latest comparison uses Q1FY27 results, with Nykaa’s annual comparison also covering FY25 and FY26.
- Where
- The companies operate in India’s consumer-tech and online-commerce markets, including Tier-2, Tier-3 and rural markets for Meesho.
- Why
- They have similar market capitalisations but are at different stages: Meesho is focused on scale and future profitability, while Nykaa is showing visible earnings growth.
Meesho Growth Case
Nykaa Profitability Case
What investors are paying for
Meesho Growth Case
Meesho offers much faster growth, with marketplace revenue up 48% and annual transacting users up 29% in Q1FY27. The investment case depends on converting its expanding scale into sustainable profits.
Nykaa Profitability Case
Nykaa offers slower but more visible growth, with net profit up 233% and margins expanding in Q1FY27. Its investment case depends on maintaining earnings growth and justifying its higher sales multiple.
Business model and economics
Meesho Growth Case
Meesho’s largely zero-commission model monetises transactions through seller advertising, logistics and fulfillment services, creating potential operating leverage as transaction volumes grow.
Nykaa Profitability Case
Nykaa operates in more premium beauty and fashion categories, where its average order value reached ₹2,102 and higher order values and repeat purchases can support customer economics.
Main execution risk
Meesho Growth Case
Meesho must show that rapid growth, rising net merchandise value and shrinking losses can eventually produce sustainable profits.
Nykaa Profitability Case
Nykaa must show that investments in Nykaa Now, wellness, House of Nykaa and other newer businesses will not undermine its improving profitability or premium valuation.
- Approximate market capitalisation
- About ₹1 lakh crore each for Meesho and Nykaa
- Meesho Q1FY27 revenue
- ₹3,707 crore, up 48% year over year
- Meesho Q1FY27 annual transacting users
- 274 million, up 29% year over year
- Nykaa Q1FY27 revenue
- ₹2,782 crore, up 29% year over year
- Nykaa Q1FY27 net profit
- ₹80 crore, up 233% year over year
- Sales valuation
- Meesho at about 7.3 times sales; Nykaa at about 9.2 times sales
- Nykaa Fashion
- Net sales value rose 54% year over year and the segment became EBITDA-positive with a 0.1% margin