Archive · 22 Aug 2025
Tank-Top Effect: Content Creator's Social Media Algorithm Experiment
Zara Dar, a content creator, explored how clothing affects video views.
She created two identical videos but changed her outfit in each.
The tank top video gained more views on Instagram and X (formerly Twitter), but fewer views on YouTube.
This experiment suggests outfits may influence how social media algorithms promote content.
Content creator Zara Dar tested how outfit choices affect social media video views.
She made identical videos, varying attire: a tank top versus a regular top.
Videos with the tank top saw increased views on Instagram and X.
YouTube views decreased with the tank top.
Experiment suggests outfit choice impacts algorithm reach.
- Who
- Zara Dar, a content creator
- What
- Content creator tested the impact of outfits on social media video views.
- When
- Recently
- Where
- Instagram, X, and YouTube
- Why
- To determine if outfit choices affect video reach on different platforms.
- Experimenter
- Zara Dar
- Platforms Tested
- Instagram, X, YouTube
- Instagram View Increase (Tank Top)
- Up to 28%
- X View Increase (Tank Top)
- Views Doubled
- YouTube View Change (Tank Top)
- Views Reduced
Sources
'Tank-Top Effect': Content Creator Tests Viewer Engagement After Posting Same Reel In Different Outfits; Here Are Shocking Results
‘Tank-Top Effect’: Influencer Proves How Outfits Change Algorithm Reach
