Archive · 19 Jan 2026
Architecture evokes cherished memories, says Chatterjee
Prof Ashoke Chatterjee, who used to be the head of the National Institute of Design, spoke at a university event in Ahmedabad.
He talked about how buildings and public spaces can make people feel strong emotions and create lasting memories.
He shared a story about a hotel called The Ashoka.
People loved its pink color, and when someone suggested changing it, everyone protested.
This showed that even if a building is unusual, people can grow to love it and want to keep it the same.
Chatterjee said that good design and architecture should care for people and make their lives better.
Prof Ashoke Chatterjee emphasized the emotive connection and enduring memory created by public architecture.
He shared his experience working with the India Tourism Development Corporation (ITDC) in the 1970s.
The Ashoka Hotel, with its distinctive pink color, became a beloved landmark despite initial criticism.
Chatterjee highlighted the importance of caring and improving upon previous generations' work in design and architecture.
His speech was delivered during the 20th convocation of CEPT University in Ahmedabad.
- Who
- Prof Ashoke Chatterjee, former executive director of NID
- What
- Speech on the significance of architecture and design
- When
- During the 20th convocation of CEPT University
- Where
- Ahmedabad
- Why
- To emphasize the emotive connection and enduring memory created by public architecture
- Speaker
- Prof Ashoke Chatterjee
- Occasion
- 20th Convocation of CEPT University
- Location
- Ahmedabad
- Profession
- Former Executive Director of NID
- Key Point
- Architecture creates emotive connections and enduring memories
- Example
- The Ashoka Hotel's pink color sparked public outcry when it was threatened with change
