Archive · 27 Jul 2026
Kerala Commission Awards Rs 36,880 for Undelivered Instagram Dress Order
A woman in Kerala ordered two dresses from an Instagram boutique for a family wedding.
She paid for both dresses but only received one.
The seller kept delaying the delivery and never refunded her money.
She took the seller to the Kerala District Consumer Commission, which ruled in her favor.
The commission said that sellers on social media must follow the Consumer Protection Act, 2019.
They ordered the seller to pay her Rs 36,880 as compensation for the undelivered dress, the trouble she went through, and the legal costs.
Devi Priya R ordered two dresses from Alankritha Boutique on Instagram for a family wedding.
She paid Rs 3,760 but only received one dress, with the second dress never delivered.
The seller repeatedly delayed delivery and did not refund the money despite promises.
The Kerala District Consumer Commission awarded her Rs 36,880 for deficiency in service and unfair trade practice.
The commission ruled that sellers on social media are bound by the Consumer Protection Act, 2019.
- Who
- Devi Priya R, an assistant professor, and Alankritha Boutique, an Ernakulam-based seller.
- What
- A Kerala District Consumer Commission awarded Rs 36,880 to Devi Priya R for non-delivery of a dress ordered on Instagram.
- When
- The order was placed on February 13-14, 2025, and the decision was made on July 17, 2025.
- Where
- The incident occurred in Kerala, India.
- Why
- The seller failed to deliver one of the ordered dresses and did not refund the money despite repeated assurances.
Consumer Protection
Seller Negligence
Delivery and Refund
Consumer Protection
The consumer is entitled to a refund or delivery of the ordered item as per the Consumer Protection Act, 2019.
Seller Negligence
The seller failed to deliver the item and did not refund the money despite repeated assurances.
- Complainant
- Devi Priya R
- Seller
- Alankritha Boutique
- Amount Ordered
- Rs 3,760
- Compensation Awarded
- Rs 36,880
- Date of Order
- February 13-14, 2025
- Expected Delivery Date
- Last week of April 2025
- Actual Delivery Date
- May 14, 2025 (partial delivery)
- Commission Decision Date
- July 17, 2025