Brands Bet on Hyper-Real AI Creators

Imagine your favorite social media star.

Now, imagine that star is not a real person but a computer-generated character.

That's what's happening with AI influencers like Naina.

These digital stars don't need sleep, don't get sick, and can work 24/7.

Brands love them because they're cheaper and always available.

Experts think AI influencers will change the world of online content.

They can make lots of content quickly and in different languages.

But some people believe real human creators will still be important for telling stories and connecting with people.

There are also questions about rules and ethics, like making sure people know they're talking to a computer, not a real person.

Some think AI will replace average creators, but the best human creators will still be valued.