Production Houses Launch Music Labels for New Revenue Streams

Movie companies in India are starting their own music labels.

Yash Raj Films started a label called Raah Records and released a song called Jaadugari.

Excel Entertainment started Excel Music and released a song called Do Numbari from the movie Mirzapur: The Movie.

Sunshine Pictures and Pooja Entertainment also started music labels.

These companies want to earn money from music rights, not just from movies.

Music rights include things like sync rights, master rights, and publishing rights.

Owning these rights gives companies more control over their work.

It also helps with business partnerships and brand deals.

Streaming services have changed how people watch movies and listen to music.

So movie companies are finding new ways to make money and attract investors.